![]() ![]() This is different from keyword research because it helps you get into the mindset of your target audience. #Feeds web slices how to#If you don't know how to do keyword research, check out my SEO for YOU ebook. That's what keyword research will tell you. I'd rather rank highly for a search term that has 135,000 searches per month than one that has 15,000. I quickly changed some of my search engine optimization tactics when I saw that bombshell. It never occurred to me that more people consider "website" one word rather than two. I already had a first page ranking for a term that included "web site" as part of the keyword phrase, but fresh research told me only about 15,000 people search for that term each month, while about 135,000 people closed the gap and used "website" as one word. To illustrate this point, I recently did some fresh keyword research for this site. You must know the exact search terms people are using that relate to your content in order to target your audience and have your website rank well in the search engines for the right keywords. We always think we know, but we're often wrong, and we always overlook a great deal high quality keywords we should be targeting. They don't do the necessary keyword research to determine the most important keywords and key phrases to target. This is where most businesses and individuals stumble right out of the gate. to recruit employees or business partners?. If you don't define your goals for having a website then you won't even know what you're working toward, much less how to get there. Who will your website serve? How will it serve them? Most couldn't care less about what you want. Every individual surfing the web wants to know what's in it for them when they land on your website. Your website must serve your target audience in some way or it will fail. ![]() Let's take a look at each one separately. ![]() You may surprise yourself, you may already know many of the answers to those questions. Any large task is made much easy by breaking it down into smaller, easily manageable steps. You just need to take it one step at a time. Anyone of reasonable intelligence can do all that on their own, so there's no need to feel intimidated. Having painted a rather large picture, let me also add that none of it is that difficult. If you just start building without any kind of plan in mind there's a good chance you could find yourself boxed into a corner, and a lot of work that you've done will have to be redone. As you can see, there's a lot to consider. ![]()
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